SKF became main partner of Gothia Cup over ten years ago, because we really want to support a tournament for young people from all over the world. A meeting place where they can get to know each other, and where having fun and playing football is more important than religion, skin color and cultural differences. We also want to give underprivileged kids, that otherwise can’t afford to travel to Sweden, the chance to come to Gothenburg and be part of this. So we started the Meet the World pre-tournaments. They are arranged every year in about twenty of the countries where you can find SKF.
Since the start, 220 Meet the World tournaments has been arranged in 42 countries, with over 27 000 players. We are very proud that we have brought 3 500 of them to Gothia Cup, so they can share their love for football. Afterwards, they can leave Sweden with lifelong memories and friendships. And an even better understanding of why teamwork and and having fun across borders are important.